What is a Cookie? Cookies are small files saved onto your computer/device and are used by the majority of websites today in order to add functionality and improve your user experience. Cookies enable websites to ‘remember’ you, either for the duration of your visit (known as a ‘session cookie’) or for repeat visits (known as a ‘persistent cookie’).
How cookies are used on caldecottelakebusinesspark.com
Measuring website usage (Google Analytics): We use Google Analytics software to collect information about how our visitors use The Website. We do this to assist our research that the website is meeting the needs of its users and to inform us when making decisions about future improvements and updates.
The information collected is used in aggregate, allowing us to analyse information about the website usage – for example, this can help us learn what type of blog articles are the most popular and important to visitors, or to understand how we can improve the website navigation experience.
Google Analytics collects information about:
- The time you spend on each page
- The Pages you visit across The Website
- How you reached the site (for example: via a search engine, or referring website)
The cookies used by Google Analytics contain anonymous information such as a unique identifier – the unique identifier simply allows the software to recognise you for the duration of your visit through the website, and to identify you as a returning visitor when you re-visit the website. Your personal information is not collected or stored (e.g. your name or address).
Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies to suit you. You may also find the following Google Knowledgebase Article useful, which provides information about opting-out of Google Analytics.